How can Augmented reality be used in E-commerce?


The internet has changed the way people shop for stuff. With the rise of e-commerce sites, brick and mortar shops have shown a considerable decline in their sales. In this post, we will discuss some of the ways in which some companies are currently using Augmented reality in E-commerce and how Augmented reality can revolutionize the way in which we shop online.

A user tries out a Tissot 3d watch using Augmented reality,


Companies are using Augmented reality to try out their products

The fact that a user could not try out products before buying used to be one of the big disadvantages of shopping online. Now, companies have started to let people try out their products with the help of AR and we can expect to see more of this in the near future. A person can try out a product and get a user experience almost similar to that of brick and mortar shops.

Companies can change the way their stores look

The reason Apple opens up exclusive stores is because of the customized experience it offers to the customers. With the advent of augmented reality, many more companies can use Augmented reality. As a result of which it is able to guide people through the stores, enhance the products they offer and provide a multitude of options to the customers.

AR to be used in e-commerce

Augmented Reality in E-commerce can change the way companies advertise

AR can enhance product previews by allowing a customer to view what’s inside a product’s packaging without opening it. AR can also be used as an aid in selecting products from a kiosk. Furthermore, the Scanned images of products can activate views of additional content such as customization options and additional images of the product in its use. Printed marketing material can be designed with certain “trigger” images. These images when scanned by an AR-enabled device using image recognition, activate a video version of the promotional material.

In conclusion, Augmented reality can change the way we shop online by customizing it. It is the time e-commerce industry embraces AR to improve the user satisfaction. Meanwhile, you can also read about the growth of AR and VR in India.


About Author

An avid reader who loves to read books on psychology, politics and technology.

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.