MelodyVR is one the leading companies in the VR Market. The company has been producing amazing VR musical experiences since a long time now. Moreover, this is the world’s first ever publicly-listed VR Company. They also have the world’ largest library filled with VR content. Furthermore, the company will launch ‘Destination for VR Music’ eventually in the later part of this year. The company has now partnered with the World’s leading music-based entertainment group- Univeral Music Group(UMG). They have a wide variety of businesses. It revolves around music recording, publishing, and so on related to the field of music. UMG identify and develop artists. Hence, they produce commercially successful music across the globe. This focused company has now partnered with MelodyVR.
UMG’s partnership with MelodyVR to co-produce VR Music Experiences
Both the companies UMG and MelodyVR are proud to announce their agreement. The agreement states that they shall co-produce and as well distribute revolutionary VR music experiences. These experiences will be available on MelodyVR featuring artists through UMG. Here’s what Antony Matchett, the CEO of MelodyVR told the media- “We’re incredibly excited to announce our agreement with Universal Music and look forward to working with their acclaimed roster of artists to create even more amazing VR experiences. We’re proud to feature Universal Music artists on the MelodyVR platform and we can’t wait to show music fans across the globe what we’ve been creating together.”
Furthermore, these interactive and immersive experiences will help fans access World’ most popular artists like never before which is a tough job otherwise. These exceptional experiences will be available on all major VR devices and mobile phones through VR music platform. The Executive Vice President of Digital Strategy at UMG, Michael Nash is very happy about the partnership. Here’s what he said- “At Universal Music, virtual reality is one of the several exciting new areas, enabled by the evolution of technology, which we are developing for our artists to create deeper connections with their fans. Given the depth of engagement possible with VR, many of our artists are interested in producing more of this content and we have a robust pipeline of projects coming soon. We’re excited to work with MelodyVR to make these incredible new experiences available on their platform.”
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