ANA Uses Virtual Reality To Showcase New Business Class Cabins
When we think about Virtual Reality we often associate it with games. However, VR in the enterprise is a rapidly growing sector, with companies adopting it for training, sales, design, and communication.
The Japanese airline, All Nippon Airways (ANA) recently announced that they are refreshing their 777-300ER cabins and premiered their upgraded business class model in virtual reality. Mbryonic, a London-based immersive technology studio worked with Acumen, a leading transport design consultancy and designers of the cabin seating, to create an immersive tour of ‘The Room’, ANA’s new business class cabin.
It has successfully been rolled out at their global launch event for press and industry in Tokyo on 24th July, and will be premiering at their London evening reception ‘East Meets West’ on 12th September at The Old Truman Brewery. Attendees are able to virtually enter what will be one of the largest business-class seating environments in the world and experience the unique features and comfort of the cabin first hand.
Users wearing the headset find themselves in ANA’s futuristic holodeck in front of a 777 aircraft. They are then transported into the business class cabin where they are able to experience the seats’ new features. The experience is focused around the themes of work, meals, and relaxation, enabling the headset-wearers to open and close cabin doors, order food, change lighting conditions and watch an inflight movie.
For ANA, using VR allowed them to communicate the cabin’s first-rate comfort and passenger-friendly features to their audience without actually having to take them onto a 777 aircraft. This makes it considerably cost-saving. Overall, immersive technology, such as VR, makes it feels like you are really there, providing deeper engagement and retention of information as opposed to traditional media.
Mbryonic: Mbryonic, founded in 2014, is one of London’s most established immersive technology studios. This award-winning production company help organizations leverage the benefits of immersive technologies by designing and developing virtual reality, augmented reality solutions and digital experiences. They have developed diverse innovative, immersive experiences for leading global brands, public bodies as well as startups.
Website: https://mbryonic.com/
Acumen: Acumen is a London based product and transport design consultancy committed to delivering brand focused commercial success for clients through innovative, insightful design. They have created market-lead products for numerous blue-chip clients, such as in the aviation, marine, rail, and life science sectors.
Website: https://acumen-da.com/
All Nippon Airways (ANA): ANA, based in Tokyo, Japan, is one of Asia’s leading airline groups. They have been recognized by Air Transport World as “Airline of the Year” three times, as well as being awarded the respected 5-star rating by SKYTRAX every year since 2013.
Website: https://www.ana.co.jp/group/en/
Links to footage
Project on website: https://mbryonic.com/portfolio/ana/
High Resolution Images:
https://drive.google.com/drive/folders/1vmtJkdI1R6MSllEqT7RyJO-i5snezNGP?usp=sharing
Video:
https://vimeo.com/346186764/4f81b2b238