In these busy lives almost everyone is interested in shopping online. If we take figures into consideration on an average 30% orders are being returned. We shall explore on augmented reality the future of retail and how it gives a try before buy option in the deeper sections. 

AR is transforming e-commerce by helping online retailers to lessen the growing cost of returns. Customers can have more engaging and convenient way to shop through a mobile device. 

In this era, consumers are well versed and experienced in online shopping. Customers know how to make the most of their shopping experience, especially when it comes to online retailers. In fact, we buy and return an average of 3 items per month and this is leading to the Skyrocketing of cost of returns. This is causing a huge strain on retailers of all sizes. 

Most of the retailers are saying that their margins are being squeezed with the processing free returns. However, 85% of consumers still expect to have free returns. 

Augmented Reality helping online retailers reduce returns 

Using AR online returns can be reduced to an extent by providing consumers try before buy digital experience. Innovative AR Solutions existing these days allow customers to visualise products in real time from their own homes. 

3D Visualisations can let shoppers see how the products actually look like before making a purchase. Thus trying multiple items and picking one and returning remaining practice will come down. The chances of returning will be less when customers feel the product is good and it fits them. 

With the try before you buy option we will witness the infinite potential of Augmented Reality in e- commerce. AR Shopping Apps are being used increasingly to reduce cost of returns for sellers as buyers. In fact, the majority of the customers are expecting retailers to launch AR Apps in the coming months. 

AR Shopping Apps 

It is worth downloading and experiencing AR shopping apps to make a better buying decision. You can get a digital experience for a range of products. 

We have already come across these AR applications in optical industry. Now we are able to try the look of the glasses through the mobile applications itself. Thanks to AR technology! Which is making our lives more lazier and comfortable. 

Consumer will have to register their face which is stored in 3D dimensions. Using the new age technologies, you can check picture of yours with spectacles you select. 

These apps which use AR technology reduce our efforts of going to the stores while we can sit in our home and have the entire world at our fingertips. 

Though this may effect in the reduction of in-store sales, online sales would be easier for both Consumer and the retailer as it’s maintenance is low and reach is high. 

Augmented Reality’s Future 

With growing technology, users will have more accurate renderings of how digital objects look in physical spaces. AR can completely transform customer experiences. These innovations will help companies connect with customers and shoppers to make accurate purchase decisions and thus reducing purchase anxiety. 

One more exciting thing for online retailers apart from conversion opportunity is its ability to cut down the downside of e-commerce returns. Consumers can Confidently confirm fit and size with Augmented Reality be it a couch to fit in your living room or a new pair of sneakers. 

Hoping that more and more industries will rely on AR Marketing in the future and decrease their cost of returns. As adoption rate increases, technologies grow rapidly and efficiently. Augmented Reality has the potential to transform customer experience and empower shoppers to take accurate decisions.