The automobile industry is innovating its traditional ways in a variety of forms and technology is playing a very big role in this. Not only the automobile companies are improving their features but are adopting various forms of advancements in technology such as augmented reality, for the purpose of marketing as well. Augmented Reality is proving to be an integral part of the automobile industry as if offers various new aspects and opens new doors exploring the vastness of the sea called technology.
Reconnoitring through the relation between Augmented Reality and Automobile Industry
As well as the future of the latter due to the former, we have typed down all the future face of the automobile industry as follows:
- The main impact of augmented reality on the automobile industry which is quite pronounced is the increased sales. Marketing is an important prospect of the industry, which is being renewed by means of the use of augmented reality. The augmented reality which is adapted by the companies, allows the user to view the model of the car to be purchased in front of them via their mobile camera, at their own comfort. One example of such a marketing tactic is on Toyota, which made the use of augmented reality to promote the latest model by allowing the user to view the car as well as its specialized features at their own ease.
- Maintenance of the automobile is very essential in order to keep it in good shape. What if we tell you that you can gain access into the maintenance that is happening with your automobile while sitting at your couch at home? This does sound blasphemous but is quite true. Mitsubishi allows the user to gain access to the results of its inspection by voice control. Not only this but the workers who perform the task of maintenance are provided with special glasses that enable them to work on the affected part along with the manual available right in front of them. This not only enables easier maintenance but also makes sure that every damaged part of your automobile is efficiently determined and repaired correctly.
- The GPS that we use, has helped us in knowing many kinds of alternate directions and travelling routes. This does seem to be an efficient way, but we have a much better way of GPS. By means of augmented reality, the car developers have developed a form of technology known as ‘Heads Up Display’. This form of technology allows the driver to view the weather, traffic data, navigation instructions, etc. at the driver’s vision. This not only allows the driver to focus on the road while driving but also makes it easier for the driver to view the thing he/she wants to view directly in front of them. If this seems like a big leap, then we have a bigger leap to tell you about. Nissan has recently launched its mind-boggling technology called the “Invisible 2 Visible”. This form of technology, allows the driver to know all about the location and landmarks they pass just by looking in the direction of the particular landmark.
- The customer needs to be educated in terms of technicality so as to let them improve their experience with the car. The technical details of the automobile are explained to the customers in a much more detailed and interesting way, by the use of augmented reality. Augmented reality helps the customer to view and know about the technical property of the car they are about to purchase by showing them the various features in front of them in their iPad or mobile phones. All of this makes the work of the salesman much easier while providing a lot of information to the customer which would help them to take care of the automobile efficiently.
The automobile industry has been improving its game as the competition keeps on increasing. Augmented reality is the new fad and the companies in the automobile sector are taking all the advantage of this form of technology to enhance their sales as well as their product. The future of the automobile industry seems to rely on Augmented Reality for everything, from sales to technology.