Augmented reality is slowing rubbing the lines between the difference of what is real and what is a computer-generated by overwhelming the senses on how we feel different things. Today We can see the importance of AR in every field. According to a report, the AR products international market by 2024 will have an increase of 80% and reach up to 165 billion dollars.
Currently, more than 543 startups have been listed up in the category of using Augmented Reality or Angel list. By this all we can say that why everyone is trying to use some of the other types of augmented reality for their company’s products.
If you have your own brand or products then you might have wondered about how can augmented reality be helpful or effective to increase the brand proposition and also for MARKETING. So here is the answer. AR is the technology which will give the customers more opportunity for knowing the properties and everything about the product they are buying which traditional TV and print advertising can never give.
Till now many of people don’t feel safe to use online shopping, this is because they don’t have trust in the products as they only can see it through images but they can’t feel it or try it. So it is very crucial to visualize a product you are buying and you should have trust in that product. If augmented reality is used properly then it has the ability to change this. It has the ability to help the brands to give their best and create the best experience for their customers so that they come back to their brand.
In this digital world, using AR for their company or product can make a brand as great competition for their competitors and also content that all the customers are waiting for. This technology can help in the growth of the customer. AR will give their customers to shop online with full trust while enhancing their shopping experience.
The New Brand Strategy: – Augmented Reality
You can help you, customers, in buying the right thing they wanted and do not have the regret of what they have bought. A statistics suggest that almost 60% customers go for the brands which give AR experience, and 40% customers have trust on the products which they can feel through AR and are ready to pay more also.
But every customer you will meet will not be the same as there are many people who like to spend more time before they buy any product. They browse for the product they buying and when they have finished browsing they try to compare their options. According to estimates of market customers aged between 18 -39 i.e. almost 69% browse about the product on their mobile phones they want to buy. For this type of people, the retailers can leverage AR through the uncountable mobile apps and provide their product information there.
However, not every customer you encounter will be the same as there are people who like to take their time before they commit to a product. These people search and search and when they are done the searching, they tend to compare their options before. There is a great example of this i.e Blippar app, through this app we can know about our product in full details let it be a bag of groceries or clothes or anything of your choice.
Content is the king!
AR also connects the people with each other who in turn connect with your brand. This will help the customers to trust your brand and also get their work done getting faster and in an excellent efficient way.
So we can say that there is a great future ahead of augmented reality in business.
