AR Technology i.e. a technology which refers to the displays of the computers that adds virtual information to sensory perceptions of the user. This technology is now in full trend as the world is trying to immerse in such technologies. Till now the focus of the AR Researchers was on the devices which are worn to feel the Augmented Reality.
Do you have any idea about how do these technology works, you simply put the devices on the head and the Augmented Reality starts? So let’s know about it. A registration process helps graphics software place a 3d image of a cap eg. Keep it affixed over a human head when the user moves about in the room. If you think that there is a limit of possibilities the AR reality can achieve then you are wrong. As there is no certain limit to what AR can do in the field of entertainment.
Augmented Reality can bring a great change in the field of entertainment mostly in TV and film shows. They can help film and TV shows to become more interactive which we can’t expect from the 3D glasses. Are you a movie freak? Then you should be more interested in it. In history for the first time, it is being ready to use for films totally off the screen which will help in transforming the visual story in the real world.
TRAVEL AND TOURISM
Due to the experiments on AR technology the users have been able to gain knowledge about the historical locations with the help of mobile phones which have graphical overlays. Their they teach users more information about the historical places where users are allowed to explore the tourist destination, play games using this technology, and also deploy this technology to earn and teach the people about critical navigation and also about safety. We can expect AR technology heading in this field in future.
MEDIA, MOVIES & TV SHOWS
Usage of AR Technology in the field of movies, tv shows can make watching more customized. We will be soon able to see the menus and controls of the tv in some standard hardware like AR glasses that will allow the varied menus control with the help of the technology called eye-tracking that is also available presently. Movies and media will remould the behaviour if the audience and will provide them with fresh topics to get interacted with the places and people in real-time.
As we know that the addition of interactive gaming is increasing day by day. The huge impact of AR is seen in physical games that creates virtual opponents in games for practising. If the physical games are infused by AR then it would enhance the feel and enjoyment of many outdoor games or activities like trekking or hiking etc.
TOYS
You might know that toy manufacturer Mattel, with the partnership with Total immersion has resulted in the creation of augmented experiences for the Avatar inspired toy line. Here every Avatar action figure toy has a scannable card which is bit smaller in size and it can be scanned via webcam. The audience are accessed to enjoy and play with on-screen, a character or augmented reality robot that is great growth in terms of technology.
MARKETING AND PR
Augmented reality is been used in marketing and or for entertainment purposes. Here the technology consist of real-life recognition of an object or printed graphics and the software is used for identification of a unique symbol through the camera of the cell phone or webcam. Then the software activates the overlay of the graphic while tracking fixed coordinates within the image scanned by webcam.
You all must have been surprised or once thought about how the moustache or hat or anything appears over our face or head as if we are wearing it. Didn’t you? Also sometimes an onscreen a small 3D character appears on our screen and starts talking with us. These all are the examples where the experiences and objects are concluded onto video imagery and all this is done in real-time.
So let’s wait for new ways of using AR Technology in Entertainment Field and enjoy and feel the technology which has come in the market.
