Facebook advertising turned out to be an important way these days to connect with your audience on the world’s largest social network. Let’s get deep into the article on Facebook experimenting on AR Advertising.
With Facebook’s ever changing algorithm you can reach exact target audience. These Ads can place your message In front of people who want your services and products.
It can be great for your conversion rates, return on investment, budget. You can pay to reach the most valuable and potential customers. Before that you need to understand various Facebook ad types and targeting options before you get into to have the best results.
Facebook experimenting on AR Advertising
Facebook in recent times as per its Ad week announced that AR ads are now available to all marketers via its ad manager. Advertisers can incorporate and create AR effects into their campaigns via Facebook’s Spark AR Engine. In fact, they can deploy the advertisements through platform’s ad targeting system.
Social media network Facebook announced earlier that it’s working with businesses to use AR to show off products on messenger. A similar kind of experience will appear in the News Feed with a particular group of advertisers testing out Augmented Reality ads.
Spark AR has been available to customers on both Instagram and Facebook later 2018. However, only a few selected brands can use the tech in their ads to this point.
Facebook initially tested this new feature last year which enabled users to try on different products such as sun glasses from the News Feed.
Augmented Reality ads utilize the features such as animation and filters so that people can interact with your brand. Though this is a new feature to Facebook, 63% of people of Internet Users in U.S tried this AR Brand Experience.
AR Ads made available for marketers
Facebook’s ultimate goal with AR engine is to enhance social commerce on Instagram. Not so sure about this particular roll out is applicable to Instagram as well and however it is about the time that Facebook introduced this tool to Instagram.
A similar kind of feature was tested in late October on Instagram with brand partners like Mac, Ray-Ban and Nars Cosmetics. Addition of AR Advertisements gives an added advantage to brands who are looking at Instagram to drive sales.
As per e marketer forecasts, 68.7 million people will use Augmented Reality once in a month in 2019 and these could grow to around 77.7 million by 2020.
This is the first time AR is being greatly deployed on a platform that has less user base and can be seen as an experiment when it comes to old generations receptiveness.
Snapchat and Instagram have been leading the way in Augmented Reality from years. However, these platforms are mainly used by younger generations within the age group of 18-29 years.
That’s less when it comes to older generations using Snapchat. However, Facebook is popular across a range of age groups. Moreover, signs suggest that younger people are more receptive to immersive reality compared to older generations.
In a survey cited by e marketer, old respondents said that they would like to visit a retail store that provides AR or VR Experience.
There are a lot of details to keep in mind when you are getting ready for Facebook Ads. In addition, be careful while making assumptions about your audience while picking your targeting options.
Facebook roll out of this ad feature could provide brands a useful gauge on Augmented Reality’s potential while targeting on the older consumers. This roll out even gives brands to stand on a platform that is critical for driving referrals.
In fact, Facebook constitutes more than 80% of social referrals across e-commerce sites initially in the first quarter of 2019 when compared to Instagram and Pinterest.
