The diversifying nature of Augmented Reality has been attracting loads of investors in the consumer market. Technology has been constantly developing through different time spans and the company which takes the maximum advantage of technology is known to be successful as creativity is the driving force of both, marketing as well as technology. The impact that the augmented reality has on technology is immense and it has been highlighted broadly in this article.
WHY HAS AUGMENTED REALITY CHANGED THE PERPECTIVE OF THE CONSUMER?
Consumers are always attracted towards something which is new and interesting. Augmented reality, although discovered in the late 60’s is still new in the market. The interesting prospect of this form of technology is its feature which merges reality with virtual technology. This takes place by tools which are present with the user such as their phone camera, that helps to bring in the virtual character in real life.
There have been various companies that have adapted Augmented Reality in their marketing strategy in order to increase more sales and attract more customers in an innovative form. The prospect of experiencing a virtual life in reality at one’s own leisure does sound very exciting. This excitement is what encourages the companies to invest in such forms of technology.
IN WHAT WAYS HAS AUGMENTED TECHNOLOGY IMPACTED THE MARKET?
There are various fields in which the augmented technology has been adapted in the market. We have listed down a few popular organisations which have topped their game by the use of such technology in promoting their services or products
- Construction and architecture firms are using this form of technology in order to let the users view how their houses would look like by using their camera to change their surroundings into the surrounding of their house. This not only lets the consumer to make desirable changes in the structure but also lets the user experience the structure as if its already been made. Augmented reality is used to provide a 360˚ view of the structure to be built in reality.
- Education is an important field as it is responsible for the making of a brighter future by training the young ones. As the technology is rapidly evolving, so are the children towards the various facets of technological advancements. It would therefore, be ignorant to keep using the traditional means of educating them and thus many companies have adapted augmented technology to raise the standard of modern education. Augmented reality helps the students to study the different topics while performing them virtually. This makes sure that they remember it throughout their lifetime as experiences as known to be etched in one’s memories more effectively than any other form.
- Augmented Reality has also been adapted in the rapidly growing industry, which is the retail industry. The retail industry needs to be one step ahead when it comes to marketing, due to the increasing competitions as young start-ups are constantly entering the market. Major retail companies are making the use of augmented reality to increase the consumer satisfaction and to attract consumers. The most famous example of this adaptation is that of Lenskart, which lets the buyer choose between different glasses by showing them how they will look like if they wear the particular glasses through their mobile phone’s front camera. There are many such examples of the use of augmented reality in the retail industry either to promote their product or to satisfy the existing consumers by providing them innovative services.
- Tourism has appallingly been advancing towards using augmented reality as a part of the industry. An unknown place can become scary when you get lost or don’t have the required knowledge about it. This trouble has been solved by the help of augmented reality. By the use of augmented reality, the tourist can be able to view the different landmarks as well as the information related to the desired location whenever required, thus proving to be a blessing for tourists.
Technology has always served to be helpful in the survival of humans and augmented reality follows the virtue of technology in driving humanity towards a brighter future by providing services which once imagined, are now true.
