These days the eCommerce sector is uplifting its services by opting the advance technology to provide clear product information. For eCommerce sites, returns are the biggest problem. After the high trend of online services, still, retailers are facing a certain level of returns. Since the advent of Augmented Reality in eCommerce, there has been rapid growth and improvement in the eCommerce business services.
AR offers a whole new way to view and interact with the product. Big companies are trying to focus the mobile app development services by implementing AR Technology. There is a great impact of augmented reality in the current market. As a result, it is helping to provide the best possible product information and reduce returns. Stats show that the current value of the market stands at $3, 5 billion and coming year there should be 1 billion augmented reality users.
Apart from minimizing return rates, AR offers a huge improvement in user experience. With AR there are many options for how augmented reality in eCommerce can be used to engage the potential customers. 70% of consumers are likely to believe AR can bring those benefits.
Here are some tactics to reduce returns using AR in eCommerce:
Minimize Return Rate
Augmented Reality helps the businesses in eCommerce to reduce product return rates by offering a real-time 3D view of the product details. This is beneficial to engage the users and make them visit your eCommerce portal again. Implementing AR helps the users to understand the product better and thereby improves decision making. AR reduces the return rate by mitigating the possibilities of mismatch, wrong size or color.
Provide Better Customer Engagement
To visualize the item in real-time in the immediate surroundings is the best way to engage the potential customer. Thus, augmented reality enables customers to get connected with the product, unlike any other online experience. AR is easy to use and offers enriched insights about the product. The user can seek the best and ease to access approach using Augmented Reality.
Utilize personalized data
Augmented reality technology offers the perfect opportunity to personalize e-Commerce experience. The eCommerce sector is utilizing AR by using the customer’s localization data. Thus, this helps them to offer a personalized experience based on daily choices, preferences, and needs. The businesses can gain strength in the market with the combination of the user’s data and AR. This can help to reduce the return rate in eCommerce.
Apply Try-before-buy
Augmented reality solutions in eCommerce are quickly exploring new opportunities to uplift the user experience. The concept of try-before-buy is helping the users to buy the products without any confusion. This directly impacts the return rate. This concept has great potential with the development of AR while satisfying the customers. Moreover, this helps eCommerce companies to overcomes the tedious challenges and gain loyalty with real-life experimental interactions.
Offer Real in-store experience
The best part of AR is that it provides customers virtual in-store experience. The customer sitting at home can experience real in-store experience with AR eCommerce solutions. AR users can view rendering 3D models of specific products from any degree and even place anywhere inside the house. This is another factor that helps to reduce the return rate. The customers these days prefer purchasing goods in online stores that provide AR features.
Bottom line
Augmented Reality helps eCommerce businesses to drive content-driven services. AR technology is efficient in the utilization of the user’s content, commerce to generate revenue. Thus, using the content AR can globally forecast the businesses. Ecommerce brands around the world have already harnessed AR technology. AR can be used to increase customer engagement, augment selling ability, reduce product returns and overcome several other eCommerce challenges.
