India-UK Createch Summit generates Euro 58mn Commercial Deals


Createch Summit creates more opportunities

The India – UK Createch Summit took place in Mumbai yesterday and is the first conference in India dedicated to the new and emerging field.

This summit takes place at an exciting time and explored how the technology and creative industries are converging to produce a new wave of innovation which is leading to the development of new products and businesses.

Virtual and augmented reality, robotics and artificial intelligence are increasingly commonplace and are redefining how we live.

They affect our experience of entertainment and are improving all aspects of life, from healthcare to transport.

The Summit was opened by Baroness Rona Fairhead CBE, Minister of State for the UK’s Department for International Trade (DIT), and attended by HRH the Prince Edward, Earl of Wessex.

It convened around 1,000 delegates from the film, advertising, healthcare, industrial design, music, gaming and immersive technology sectors.

The focus was on exploring how Createch is disrupting industries around the world and to showcase some of the companies leading the development of these technologies globally.

Createch Summit for VR and similar technologies

Attendees had the opportunity to hear keynotes from senior figures from some of the world’s most innovative companies and organizations.

Professor Dr. Ralf Speth, CEO, Jaguar Land Rover (JLR) opened the session ‘Createch in Business’, speaking about the impact of Createch on JLR and the opportunities it offers for the future of transport.

Jeremy White, Transport Director, Seymour Powell, explored how human-centered design can allow businesses to think ahead.

Mike McGee, Co-founder, and CCO of an Oscar-winning creative studio, Framestore, discussed how revolutionary technology in film and advertising has brought to life characters like Paddington Bear and sent children on a virtual school trip to Mars.

Other sessions led by the likes of Sir Malcolm Grant, Chairman, National Healthcare Service (NHS) England, and Guy Murphy, Chief Strategy Officer, J. Walter Thompson, addressed how technology can help brands build value in the 21st century.

The grand finale of the 4th TECH Rocketship Awards was also held today, featuring seven of India’s brightest tech entrepreneurs and start-ups presenting their business ideas to an expert judging panel.

Competing across seven categories, the winners were announced and presented with a trip to the UK, connecting them with the country’s world-leading growth ecosystem of VCs, advisors, customers and support networks to help springboard their businesses internationally.

The Summit also hosted a series of bespoke industry-focused workshops on health care, industrial design, music, gaming, film and immersive technology, giving an unprecedented platform to Indian and UK businesses and thought leaders to interact across a diverse range of sectors. (ANI)

Keeping the same theme, an event on  Gaming and Immersive Tech Summit (AR-VR)  will be held in Hyderabad on the 9th of February, Friday at The Emerald, Taj Krishna. Stay tuned, as we will bring you the latest updates from the upcoming event.


About Author

IT and video games are Bryan's topics of interest since a very early age. Video games, the Internet, game consoles and computers became his normal toys, as a result, writing about the infancy of the Web, Virtual Reality/Augmented Reality/Mixed Reality, the games industry and hardware in general. Writing, along with his other interests: programming, hardware, photography, and traveling. Technology, in general, makes him tick.

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